Drop a pin.
Spot a home that isn't for sale? Drop a pin and send the owner a short note about why you'd love to live there.
Buying on This Way Up
Find a home nobody's listed yet.
Pin the home you love. If the owner's open to it, the two of you start a conversation — no agent, no listing fee.
How it works
Three steps to a conversation
Buying on This Way Up is a message, a read receipt, and a reply — nothing more.
1 2 They read it.
The owner sees your pin and your message the moment they check in — no cold calls, no doorstep viewings.
3 You talk.
If they're open to it, the two of you start a private conversation — no agent, no listing fee, no pressure.
Belt and braces
What if they don't check This Way Up?
Then we post them a card. Every pin that lands on an unclaimed home also puts a physical postcard through the owner's letterbox — with your note, a unique code, and a QR link straight to your message. They don't need to know This Way Up exists.
- A short unique code and QR go on the card — either one opens your note in one tap.
- The card is addressed only to the property, never named — nobody's identity is exposed.
- You can add a postcard to any pin as a paid escalation, or send it later from your pinboard.